traffic

2nd Annotated Bib

Eridon, Corey. “The Benefits of Blogging: Why Businesses Do It, and You Should Too.” Hubspot. Hubspot Inc. Nov 3, 2013. Web. Mar 1, 2014. <http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht>

While this isn’t necessarily an article, I found it very useful because it focused on why businesses might need or benefit from blogging. This article also not only speaks on why blogging helps businesses it but it also offers some advice on how to blog to help. This article points out that businesses can gain more traffic, potential customers, and credibility. First, hee outlines traffic; a business blog can attract people simply by the tagging system. By blogging about things that vaguely have to do with a product or service, they could gain traffic to their blog. Once there is traffic to the blog, these people may share it with others or they may become interested in the blog and eventually become a customer. To attract these people, Eridon suggests putting “call-to-action” buttons and ads on the blog that offer free items. They may give their information to a website to redeem the free item; this allows for a mailing list where a person may be convinced to buy from the business. By blogging and having a seemingly more personable website that where customers can ask questions or make comments about information provided, the website gains more credibility. Customers see information about the item/service as well as feedback and support from the blog makers and they see that the business is interactive and legitimate.

Blogs I Love

The blogs I have chosen to focus on today are MoscatoMom, HoseMaster of Wine, and Call Me Cupcake!

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The reason I chose these blogs is because they incorporate some of the different aspects of the things I’m going to be talking about in my blog. For example, MoscatoMom tackles easy recipes and happy hour–two of my most favorite things! Her blog is more geared towards a a lifestyle approach. She talks about fitness, eating, crafting, entertainment, and traveling. So while her blog can seem a little bit overwhelming to navigate all at once, she definitely has tabs for everything you’re looking for. One thing I will say is that her above the fold is a bit cluttered, there almost seems to be way too many selections and way too many to get connected on social media. A solution to this might have been to move all her social media icons more towards her footer so that the reader can actually get a feel for her blog before being bombarded by the ever present Facebook button. Shudder. Other than that her blog is really neatly organized and you get to know a lot about Lynsey and her family, who are always prevalent in her posts. She has a search button for her posts, which is great! But sadly, no archive. You have to actually go through page by page to get to a specific month or day which can be a bit tedious is maybe you’re just looking for some fun fall treats. Then again, hopefully the search bar tackles that issue straight on even if you’re not sure what you’re typing for. That would be my only downside to that.

The other blog I took a look at was Call Me Cupcake! Also blog dedicated to food but more specifically desserts. Linda’s blog is really more antique-y looking as compared to MoscatoMom who is all pink and Cosmopolitans. However, it goes along with her personality and writing style. Linda has a strong love for photography and baking which makes the pictures on her blog look absolutely drool-worthy. Seriously, every shot you can practically taste the glaze on the cupcake. Even better though, Linda did have a super easy to navigate archive which made it a pleasure to go back and see exactly how long she’d been running her blog. Unlike MoscatoMom, Linda puts her links to social media at the bottom of the post and instead of linking to a million different sites she simply has a small Facebook button down next to her comments so if one should feel so inclined, they can share. I do wish her font was a little bit bigger in her posts however, her pictures are marvelous and take up the entirety of the screen (which, thank you jesus, means more icing ogling for me) but then her actual posts are severely overshadowed by this itty bitty font. I just wish it was a bit more substantial so I wouldn’t have to zoom in my screen and distort the picture in order to read her post. Her actual formatting is really cute and demure, which doesn’t overshadow the works she’s doing in her actual posts and she even has these little cute cupcakes next to the comment section. Overall, a really pleasing blog to visit and learn from.

The last blog I took a swing at was HoseMaster of Wine which stems from Ron who has quite a few decades of wine-knowledge from which to contribute to this blog. I chose this one because it focuses mostly on wine but in a way that is less about simply taste-testing and more about story-making. For example, Ron talks about his experiences at vineyards and wineries and also talks about some of the literature of wine. Since I talk about literature that incorporates wine, I knew I had to get the details on this site. What I love about Ron’s blog is its straightforwardness. However, his blog is completely dominated by words. Aesthetically its a little overwhelming because there’s nothing being broken up. Its text after text after text. Even in his side bar, which features his prominent about me. I think I would prefer a little bit more of a break up in between his posts so it doesn’t feel like I literally have to read an entire screen to get anywhere.

Mayhem in the Kitchen

mayhem-in-the-kitchen_logoOne of the blogs I decided to follow is Mayhem in the Kitchen. I chose this blog initially because above the fold I saw a picture of a pug with cupcakes. Immediately, I knew this would be up my alley as I am both a dog and cupcake-lover. I should specify that I am more so a complete push-over for anything dog or food related. So sue me, I have major weaknesses. Could be worse. Anyway! The header was simple but still descriptive and contained the title “Mayhem in the Kitchen.” Initially I read this as a sort of commentary of the characteristic of who it was that was working in this kitchen and creating a mess. Going on to read the about me, however, I soon realized that Mayhem was in fact the blogger’s dog. A 4-year old adopted pug, too cute for words. The blog doesn’t seem to be hosted by anyone as it ends in the more traditional .com without another server or rather, platform, attached to it. The navigation bar was pretty straight-forward and definitely featured above the fold so it was easy to click through and see the options. Her tags were more towards her footer and I had some trouble finding her archive, I think there was overall much more of a focus on her tags.

The blog is so easy to navigate and the gist of the posts are comprised of a photo detailing the recipe that Leesha will be undertaking that day. She’s a vegetarian so all of her foods cater to that lifestyle and she tends to use organic ingredients for mostly everything she makes. In her about me she details the blog as a site where she will post about super healthy and clean eating but also really delicious not-so-healthy for you treats. Any place that can combine an amazing dessert with a nutritious meal is fine by me and so it was really fun to scroll through and see her different attempts.

What I liked about the recipes is that they’re very straight forward. You can scroll down her blog to see pretty much every recipe she’s tried but you actually click on the picture to jump to the permalink for the recipe. So for example you can pretty much bypass all of her healthy food choices to get right into the desserts. The posts themselves are pretty simple. She will showcase the picture of what the food should look like when its done and then give you a brief synopsis of her own experience making it. Then to replicate it yourself, she has the actual directions and ingredients. That way if you’re feeling particularly creative you’re welcome to try them out or even improvise based on her own mistakes or successes.

Overall, its a very cute little blog. There doesn’t seem to be any sort of regularly scheduled postings but so far all of the recipes have looked great, and easy enough to manage. An archive would definitely be an easier way of navigating, I think, than having to scroll past every month. Though, the tags do help in specifying what you are looking for.