social media

Business Proposal

Industry: small, up and coming publishing company, with only a handful of best sellers so far.

Proposal:

Dear Boss,

People like to read specific genres nowadays and join blogging communities to discuss the books they’ve read and what they thought about it. It would be in our best interest to create a blog for our company that could advertise the different books that we have available for the public.

For one thing, we can highlight certain books that have not really been selling in order to get them to sell. We can do this by seeing how the best sellers that we have compare to the other non-selling books in plot and characters, and advertise them together.

Also, by getting more popularity, we can encourage other authors to want to publish with us. At the same time, by getting a name for ourselves out there, more people would want to work for us.

Not only would it be beneficial to us to have our own blog, but could then have a social presence on other blogs. This would help us get more readership and business if we feature on blogs that are often read and visited.

While it may take a bit more work to maintain a blog and a presence in the blogosphere, the potential revenue that would increase is priceless.

 

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Social Media

The question of “what is social media”  at the surface seems to be fairly easy, but when being put to the test to give a straight answer it comes to show that social media is difficult to explain.  Techinically, social media are websites where people are able to interact, share pictures, and post statuses that they want but there are many different components of social media.  Social media is utilized for many different things whether its professionally, academically, politically, socially, and the list continues.  Social media websites such as Facebook, Instagram, Twitter, and LinkedIn were all created for the sole purpose of interaction between users but they are all used very different depending on the individual.  LinkedIn, in particular, is used for professionals in order to share their experience and expertise in their field with other professionals and, even in some cases, employers.  A blog can definitely be considered a type of social media.  Within blogs, users are able to share their ideas and opinions with their readers and in many cases have back and forth conversations through comments.  Unlike social media, blogging is infinite when it comes to how many characters a post can have therefore providing a wider, more open space for users to share whatever it is they have to say.

Start-Up: Book Binds and Dine Continued

Social Media Manager:

The focus of our company is to promote book sales and community outreach programs. We support this mainly by using different forms of social media in order to reach a wide audience. We are very invested in maintaining a “small-town” look and feel to the bookstore in a way that makes it feel like it is part of your personal community. We want it to feel homey and familiar. Therefore, our social media platforms should have a similar look and feel to what we represent.

We are looking for somebody who is knowledgable about using different platforms as well as creative enough to bring our message to light. You will need a high amount of experience in web etiquette as well as a fair amount of knowing web design and good writing skills.

We want someone who not only has the experience but also the heart to take our company message seriously as well a dedication to reaching our goals through social media. Responsibilities will include:
Managing and keeping all forms of social media updated
Responsible for making the public aware of upcoming events
Monitoring the traffic coming in and out through social media
Monitoring trends
Optimizing uses of marketing as well as costumer outreach
Being aware of community programs and partners that could help us in the future
Appealing to a demographic of both older and younger people
Keeping tabs on what works versus what doesn’t work
Filtering through comments and answering client needs/questions

What is Social Media?

Social media is media that consists of websites and phone applications that people can use to network and connect socially with other people. Are blogs a form of social media? I would say yes! Blogs are on the internet and allow people to network and connect socially. Blogs allow the networking and connection through the comments people are allowed to make on blog posts. If a blog does not have comment capabilities then I would say it is not a form of social media. If people cannot interact with the blog through commenting and offering opinions, then it is not a form of social media. If blogs do contain commenting features and allow people to interact with the blog, then it is a form of social media. People can post all types of content on blogs and have others respond and comment, thus creating social networking and connecting. I think blogs are also connected to social media because blogs use social media to promote their posts. I write for the HerCampus – Rutgers club, it’s an online blog for college students that gives advice and news. The way we promote our posts is through social media. We have a Facebook account and a Twitter account which we use to give our readers notifications of when the newest posts are up. This helps get our blog more hits. So blogs are not just a form of social media. Blogs also use social media to even further their own social networking and connecting. Some blogs will even contain social links right on their page. I think when blogs contain their own social networks, that also makes them a form of social media. If blogs use social media sites to have people connect with their blogs, they are using social networking to create social networking and connecting on their own blogs. Blogs are clearly a form of social media in more ways then one!

What is Social Media

I’ve never actually taken the time to think of how I define Social Media. I sort of just think of a bunch of websites; Tumblr, Facebook, Instagram, and Myspace. I usually just think of any websites that encourage socializing between individuals or groups of people.

When I looked up the definition for “Media” it is stated that it is any means of communication to the masses.

Going off of this definition, I would say that the internet as a whole is social media instead of the few websites that I listed above. I

would define social media as anything that allows mass amounts of people to interact and socialize with each other. Social media should have the ability to reach thousands of people across the world.

Facebook and Myspace are good examples. A person can meet old friends but they can also access all kinds of other people in the world. Depending on the privacy settings, anyone can be updated to someone’s life. Obviously the everyday person’s updates aren’t going to be in high demand but this can be seen on popular artists/entertainers’ Facebook pages. Demi Lovato’s page would update about her concerts, her album news, and news about X-factor and it may link to other related artists or pages. In this way, different groups are getting relevant information about a multitude of things. On a personal level, it is still possible to reach a high number of people even without the public status update. In messages, a user can send a message to anyone they tag. That means though it is private, it can still reach more than a few people. Myspace is somewhat the same, or at least it used to be. I’m not sure what it’s like now but I know a lot of up and coming people still use it for their respective careers. I think it has become a website used for networking and collaborating. A lot of artists showcase their new songs on their pages/profiles though they may be unknown. They use the website with the hopes that their name will reach potential fans/customers.

Perhaps the best examples (that I know of) are Twitter and Tumblr. While Facebook and Myspace are primarily used for friends or people who already have some sort of established relationship, Twitter and Tumblr builds relationships between strangers. It’s almost odd that Twitter uses the least amount of words but it is probably the number 1 “Social media” website. Strangers update about trivial things but they can also share pictures, music, links, practically anything with their followers. Information is spread so incredibly fast through Twitter. Tumblr is actually pretty fast as well but it doesn’t seem as widespread with regard to users. But what it lacks in popularity, it makes up with full body texts and more in-depth information.

Basically, social media is anything that allows communication and the spreading of information between thousands, even millions of people. I think that while a blog can potentially spread information, it depends on the interface and the way the blog is used and set up. It has the potential to be social media but I wouldn’t necessarily call all blogs social media. I only say this because not every blog opens up  room for conversation and communication. If it’s a one-way flow of information, I don’t think it counts. It definitely fits the definition of “media” but to be considered “Social media” I think blogs would need more mutual interaction.

What is Social Media?

I’m not sure I’ve ever taken the time to sit down and think about what social media really is. Considering all the forms of social media I use, I guess I’d have to say it’s a system of groups and communities that communicate through a primarily internet based method. Social media is a way for us to share our ideas, thoughts, secrets, news, or just have a pointless conversation. We do this in blogging platforms like Blogr or Word Press, microblogging platforms such as Twitter or Tumblr, and through other various forms from internet based chat rooms and forums.

I think my favorite social media is the forum, by far. Forums are one of the easiest ways to find like minded groups of individuals to have conversations with about any topic. Reddit is a great example of a well-done forum. It’s set up with a simple system of up and down voting to illustrate how much people are appreciating any given post. One of the most interesting aspects of Reddit is it’s system of ranking individuals based on their comment history and posting. This is the social aspect of social media, working at its best, and achieving a hierarchical system that fosters a community of great conversations (most of the time). I certainly feel that a blog is a form of social media.

Blogs may actually be the most important (not my favorite) aspect of social media today. Through blogs we consume much of our news and opinions alike. While forums are my favorite, I certainly spend a hefty share of my internet time browsing through my favorite blogs and absorbing their information. I think that the basic structure of supply and demand that a blog creates with its passage of information is one aspect that qualifies it as a form of social media, but were you to expect a more “social” reason, you’d have to look no further than the comment section of a blog. Having the ability to interact with other people that are reading and contemplating the same thing you are is the most social of activities. These gems of insight, hidden at the bottom of most blog posts, are where new opinions are formed, minds are change, and values are created and destroyed.

In some ways, I think a blog may provide a larger social benefit to the consumer than a conversation with a person directly in front of you. The veil of the internet allows a feeling of relative anonymity (even when you post under your own name) which often leads to more honest and open discussions than many people are comfortable having in person. Social media has a wide ranging defintion that encompasses most of Americans daily activities. It will be interesting to see how social media changes in the future with the advent of Virtual Reality headsets that are ready to roll out this year. Facebook just purchased Oculus VR for 2 Billion dollars. Oculus has been widely touted as the next big thing in communication, and Facebook has promised to bring virtual reality to social media. Through a headset you can, with incredible results, experience a virtual world where every move of your head is made within the virtual expanse you’re plugged into. Will this be good or bad for us? I’m not really sure at this point, I’m inclined to say bad. While I love my social media, too much of a good (feeling) thing is not always that good, is it?

Social Media

I think social media is a space in which people can interact via the internet in various ways. It is a way of interaction that doesn’t involve any sort of physicality and it can take place on a level of different mediums. I am not entirely sure if blogging is completely considered a form of social media. I could see why it would or wouldn’t be considered under those guidelines. For one, some bloggers don’t host to any sort of audience at all. Some are used more as personal journals or even blogs that are completely hidden from either families or friends in order to conserve privacy of thought. However, if you are putting something on the internet whether intended to reach an audience or not–the possibility is always there that you are reaching out in some form for someone’s eyes to happen upon it. You cannot truly control that. So in other cases, your blog might develop a viewership in which you may not even know or recognize any of the people reading the blog but you are still interacting–therefore I think it falls more towards the medium of social media. As soon as an interaction begins to take form or have shape, it becomes social as well. I think the parameters are so loose that as long as you are communicating on the internet, it becomes more and more grounds for social media.

Replay Web

 

22-BITS-popupIn her article, Jenna Wortham discusses the phenomenon of  “replay web”.  There is no set definition of replay Web, but Wortham describes it as the manner in which the internet is able to replay events/moments that have occurred at different times and with different significance and sometimes even with commentary. Replay Web allows people to relive moments and share their opinions and commentary with everyone else.  Social networks such as Twitter and Facebook along with blog sites such as Tumblr are the perfect go-to example when speaking about replay Web.  Whenever a big story breaks, you can definitely expect it to be covered on every one of those sites with different opinions and meanings to each user.

Throughout Twitter and Tumblr you will immediately find witty tweets, pictures, and memes of any big event that has occurred despite the time period it happened. A huge favorite of the replay Web has to be everyone’s obsession with the fact that Leonardo DiCaprio has yet to win an Oscar. You can immediately find witty memes and commentary from people throughout the country and perhaps all over the world giving their input and poking fun at the significant amount of years in which DiCaprio has been nominated, but has never won. Another perfect example of replay Web is the social app called “Vine”. Vine has been around for almost a year and a half now and is still keeping up with the success amount that Instagram and Twitter has kept.  Within the Vine app users are able to record short six second looping videos onto their Vine account and connect their account with any other social network sites in order to allow more people to see it. Vine allows users to share any skits they have created, tricks, or anything else that comes to mind at any given moment with other people.  These social networks have been vital to the installment and creation of replay Web in society.  They give ease to being able to access prior events whether its social, political, personal, and etc.

Wortham continues to explaining how this phenomenon defines the direction in which society is headed in regards to digital media.  She says that our obsession with staying up to date with social media.  As a college student, it is extremely apparent to me that we are all glued to our cell phones and laptops.  The majority of students keep up to date with blogs, social media, and digital prints of magazines/newspapers in order to keep our daily lives moving along while still being in touch with whats going on and what everyone thinks about the big event that happened.  Many people enjoy reading op-ed pieces written by others and being able to agree or disagree with them through comments.  As Wortham stated in her article, “Perhaps the replay Web, by allowing us to constantly revisit and reconsider the recent past, can help us find new meaning in it. While we change its contours with new interpretations, visual signatures and instant analysis, there is always a new present to step into” by commenting and sharing our thoughts and ideas about virtually everything through the web we are constantly creating new ideas or adding onto already existing ideas.

In conclusion, it is really clear that replay Web is an interesting phenomenon that is utilized by people in order to spread their ideas and opinions with others about social, political, and worldwide events.

Three Blogs Similar to Mine

http://gizmodo.com/

Gizmodo is a blog that is similar to mine because the tone of the blog is one to leave you both fascinated and a bit more educated. A lot of the topics are also based on science, as mine will be (but all won’t be). Gizmodo is also one of the most active blog sites. They are constantly adding posts. A day in the world of gizmodo consists of dozens and dozens of posts. This is also an aspect that is similar to my blog, because both of our blogs have an unlimited content of knowledge that can be posted to fascinate and educate readers. Their layouts are more word based than picture based. Their titles usually look like sentences, and contain words that will catch people’s attention through bringing attention to technologically fancy and interesting topics.

http://blog.ted.com/

TED is one of the fastest growing and popular youtube and netflix educational sensations of our time. Their videos consist of interesting people with interesting lives and interesting things to say. Through the video medium, TED captivated an audience. But their blog is just as great as their videos because you can browse and skim through topics in a much easier manner than videos. This blog is similar to mine because it also follows the tone of educating and fascinating. The layout of this blog is more picture based. This is due to their intent of creating an easy browsing process for the masses. Though my blog isn’t as picture based as this one, I share TEDs intent of educating with ease of access. The difference between our blogs is that my browse friendly set up is set up more through a more approachable language rather than a pictorial based layout.

http://scienceblogs.com/

This blog follows the same tone as my blog and the past two blogs in the sense of enlightening readers with facts. The difference between this blog and the other blogs is that this one is a bit more on the mundane side of reads. There are very little pictures and very little captivating words. The layout is very wordy and the font sizes are repetitive. It is almost a blog version of a newspaper. Regardless or the boring setup up, the blog is still very interesting because the topics brought up are scientific and current. So much like my blog, the topics are very relevant to the reader. The posts are frequent, but less than gizmodo. Overall, this blog is great due to its frequent output of scientific and educational information, but it could use a little bit more excitement.

Nude Blogging

The article Nude Media opened my eyes to something that’s been happening in front of me for ages, but I had yet to really notice. Nude media is when a file is stripped of it’s context and attribution through distribution throughout the internet. This process of media becoming “nude”, as pointed out in this article, more often than not serves to strip away much of the meaning and original power and authority that a written work possesses.

After having read this, I’ve certainly began to notice the effects of nude media in every direction I turn. After pondering how this might effect me and my writing, the need for a system like Creative Commons appears so much more important than it already had. Through the use of creative commons, which as we remember is a form of digital attribution that forgoes the need to constantly be contacting the owners of digital information, we are able to keep a continued line of attribution to the original source, thus keeping some sort of credibility.

I had often, in the past, given little thought to font, style and structure within online writing. It was interesting to have the contrast in difference between a printed article, blogged version of the same article, and then on to a emailed version of that article, pointed out. It’s easy to see how the importance and in some cases even the message and content of an article is distorted through the methods of digital translation. How exactly you combat this aside from the aforementioned use of Creative Commons, remains somewhat of a mystery to me. If it is your own work that you are transferring across different forms on the internet, I suppose you could try to keep as much of the original identifying information present as well as font styles etc, however, that becomes difficult in forms such as email because you have to worry about file size and offering a presentability that is considered somewhat of a norm for that forum.

Perhaps, a way of combating the blatant changes inherent in the re-usage of your content would be to present it all in a digital form such as .jpeg or another image type that does not allow for the direct copy and paste of words, and brings along with it the overall aesthetic look of the piece. Unfortunately, even this method does not work well in practice because it comes out looking sloppy, and in no way fits with the formatting and layout of any process we use for publishing written text.

In the end, I don’t see that nude media poses a major problem for the majority of bloggers and internet content providers. Sure, now and then our work will get ripped off, poorly attributed (if at all) and this might lose us a little credit, however, I think in the long run, the Creative Commons process will provide us the best possible avenue for digital content sharing and attribution.