Dear Mr./Mrs. Prez,
I’ve been working here for a whole week, and I just realized that our wonderful company, Clothing Inc., has neglected to employ any form of social media interaction with our intended consumers. I thought I would bring this to your attention because I think that your company can benefit from an increased social presence in various different areas of the interwebz. As you know, I posess a degree in Something Amazing, and I believe that with my extensive skills learned in the Creative Blogging field, I can help lead this company towards a brighter and more profitable future.
- Create a self-hosted blog, that presents our latest products to give and recieve feedback.
- Use Google Analytics or similar sites to search and review tags and post content that help raise our presence and position on various different Search Engines
- Using various demographic information, you can target other websites which would display your advertisements and promote your content.
If examples are needed to drive home the sheer importance of the need for a social presence, you must look no further than companies like Nike or L.L. Bean, or Ralph Lauren. Each of these companies employs multiple blogs, Facebook pages, Twitter accounts, and advertisements, to create a steady stream of revenue, which can then be sunk back into the company.
Another form of social media that would work well in conjunction with the blog is a company Facebook page, Twitter account etc. Through this form of presence you can not only reach a much larger audience, but in conjunction with analytics engines, you can find out more about your customer base; their likes and dislikes, and then tailor future products that you feel will be relevant to the consumer.
Through this you can also get out public endorsements quicker. You can feature models and post biographies of them to connect your readers a little bit more. Giveaways and coupons will also work well. Consumers are moving to the internet in droves to find their future products, and are consistently turning to blogs for more information on those products.
You’ll need to hire a team to complete all this work, but I think I’d be perfect for the job.
Michael, Pat, Shadman