Fave Business and Start-Up Business

Think about some businesses or brands that you admire. Look at their social media presence. Explain how the brand is effective or ineffective with its social media strategy.

I looked at the company, Nintendo. Their social media presence is decent; they have 3 major locations. They have a Facebook, a Twitter, and a Youtube channel. Their Facebook posts regularly about new games, new systems, and promotions/giveaways or sales that may be happening at certain stores. It features pictures of game systems and new screencaps or promotional art for new games. They also provide links for further information on games. Their twitter is just the streamlined version of their facebook; they mostly make announcements and they provide links to everything-videos, pictures, bigger stories, etc. Because Nintendo is aimed at children, these websites are adequate for reaching their parents. However, I think that there is enough of a following in the young adult/teen category and they should expand to include a Tumblr where they can entertain comments and questions as well as get their information out here through the reblog feature of Tumblr. It’s very easy and they would essentially have free marketing and advertising; their followers would spread the word for them. Their Youtube channel is perhaps the most effective as it provides game trailers, tv commercials, reviews, walkthroughs/advice/guides, announcements and news (specifically for their game systems’ software and also their online store accessible through the game systems) and demonstrations of gameplay.

In a small group, think of a start-up business. As a group decide the following things: what product(s) or service(s) will you sell? What will be your goals for social media, and which social media channels will you most utilize? Create a social media policy for employees of the company you created.

My business would be a lounge type restaurant that featured live entertainment, music most of the time with perhaps the occasional comedy/magic acts. Certain nights would have themes and would play a specific type of music. The target audience would be anyone. It would be a BYOB (before 8pm) restaurant so that families would most likely be the main customers but other groups would still want to come once the dinner rush slowed. Perhaps, it would sell any related products from the artists/entertainers.

The business would most likely use all of the major/popular social websites just to make sure it was reaching a sizeable audience: Facebook, Instagram, Twitter, and Tumblr. Facebook would be used to show special events and provide easy information regarding themed nights or the entertainment. It would also showcase a few pictures of special nights and the entertainment provided. The business’s Instagram would mostly feature entertainment and the customers/audience having a good time to entice potential customers. Occasionally, food would also be shown. Tumblr may be a bit redundant but many younger people are drifting away from Facebook and instead turning to Instagram and Tumblr so it’s useful to have all three. The Tumblr would be used mostly like the Facebook page, showcasing a bit of everything but perhaps personal reviews, stories and comments from customers would be posted. The twitter account would really just be used to link to the other accounts and to perhaps the personal accounts of the entertainers featured in the restaurant. Otherwise, tweets would provide quick information such as special events, location, self-promoting messages, and any updates on the restaurant and any affiliates. A websites would be used to answer any questions or concerns except Instagram.

Social Media Policy:

1. Employees on any social media website must not name the restaurant in a status/tweet/post if it is negative, whether it be about the restaurant or it’s customers.

2. Entertainment and regular employees must follow/like the restaurant’s page on Facebook or twitter if they have an account.

3. Entertainment must have a twitter and must tag the restaurant’s twitter when making reference.

4. Any pictures taken in or around the restaurant must acknowledge/reference the restaurant.

5. No explicit language is allowed to be in the same status/tweet/post as the restaurant’s name

6. Advertisement team must have separate accounts from their personal accounts on any social media website

7. Advertisement team accounts must be professional; no personal unrelated stories, no negative stories, no cursing, no irrelevant information.

8. The restaurant’s Twitter and  Tumblr must be updated at least three times a day and Facebook must be updated at least once a day. The Instagram should be updated at least four times a week.

9. The Tumblr should answer questions or post submissions every Tuesday and Thursday; this does not count as an “update” as mentioned in point 8.

10. It is encouraged that employee’s occasionally mention and promote the restaurant (always tagging the restaurant when appropriate) on any social media website they have.

11. If any entertainer who is currently associated with the restaurant is mentioned in a status/tweet/post by an employee, the restaurant must be mentioned as well.

12. If an entertainer’s work is mentioned, it should be mentioned where it is available for sale (the restaurant)

Social Media Manager:

A creative person who is passionate and knowledgeable about music; must also have interest in food. Primarily, this job will include providing information about the bands that our restaurant will be featuring as well as general knowledge about the restaurant’s other services as well as promoting specific events. It should be  focused on marketing and getting the name out there while always looking for more ways to generate interest in our restaurant. Individual should be:

  • responsible
  • organized
  • thorough
  • tech-savvy
  • innovative

Experience in:

  • blogging
  • marketing/advertising
  • experience with web designing
  • music/entertainment
  • networking
  • managing a band
  • event coordinating/planning
  • public relations


To be hospitable and to provide live entertainment and promote local bands. To have a receptive atmosphere for start up bands, to provide food while we are doing it. Quality food and entertainment. The blog would focus on showcasing information on bands, and the types of food we provide while personal reviews, stories and comments from customers would be posted.

What is Social Media

I’ve never actually taken the time to think of how I define Social Media. I sort of just think of a bunch of websites; Tumblr, Facebook, Instagram, and Myspace. I usually just think of any websites that encourage socializing between individuals or groups of people.

When I looked up the definition for “Media” it is stated that it is any means of communication to the masses.

Going off of this definition, I would say that the internet as a whole is social media instead of the few websites that I listed above. I

would define social media as anything that allows mass amounts of people to interact and socialize with each other. Social media should have the ability to reach thousands of people across the world.

Facebook and Myspace are good examples. A person can meet old friends but they can also access all kinds of other people in the world. Depending on the privacy settings, anyone can be updated to someone’s life. Obviously the everyday person’s updates aren’t going to be in high demand but this can be seen on popular artists/entertainers’ Facebook pages. Demi Lovato’s page would update about her concerts, her album news, and news about X-factor and it may link to other related artists or pages. In this way, different groups are getting relevant information about a multitude of things. On a personal level, it is still possible to reach a high number of people even without the public status update. In messages, a user can send a message to anyone they tag. That means though it is private, it can still reach more than a few people. Myspace is somewhat the same, or at least it used to be. I’m not sure what it’s like now but I know a lot of up and coming people still use it for their respective careers. I think it has become a website used for networking and collaborating. A lot of artists showcase their new songs on their pages/profiles though they may be unknown. They use the website with the hopes that their name will reach potential fans/customers.

Perhaps the best examples (that I know of) are Twitter and Tumblr. While Facebook and Myspace are primarily used for friends or people who already have some sort of established relationship, Twitter and Tumblr builds relationships between strangers. It’s almost odd that Twitter uses the least amount of words but it is probably the number 1 “Social media” website. Strangers update about trivial things but they can also share pictures, music, links, practically anything with their followers. Information is spread so incredibly fast through Twitter. Tumblr is actually pretty fast as well but it doesn’t seem as widespread with regard to users. But what it lacks in popularity, it makes up with full body texts and more in-depth information.

Basically, social media is anything that allows communication and the spreading of information between thousands, even millions of people. I think that while a blog can potentially spread information, it depends on the interface and the way the blog is used and set up. It has the potential to be social media but I wouldn’t necessarily call all blogs social media. I only say this because not every blog opens up  room for conversation and communication. If it’s a one-way flow of information, I don’t think it counts. It definitely fits the definition of “media” but to be considered “Social media” I think blogs would need more mutual interaction.

Lauren DiCioccio and Blogging

While there isn’t a direct correlation between blogging and Lauren DiCioccio’s paintings, her artwork can really tell you about layout and its importance.  All of her pieces look like magazine pages in which she uses dots of color to take the place of words.  She indents and ever text wraps white space that contains what would be thought to be a quote.  Being an art history major, I tend to get really analytical with artistic pieces (maybe sometimes too much, oops!) but her portfolio is really representative of modern art and the direction it has taken towards the media.  I was curious about her artist statement, and what she said really struck me.  “My work investigates the physical/tangible beauty of commonplace mass-produced media-objects…this transition is a good thing- faster transmission and distribution of information, streamlined systems, openness to user input, less waste. But a hole is left behind by the disappearance of these everyday objects.” (Read the full statement here)

I think, depending on the blogger, the focus really shifts between content and layout.  I know personally, I’m really anal when it comes to choosing my layouts because I come from a family of graphic designers.  The information on the blog may be really excellent, but it’s the layout that captures and keeps the readers.  I know that isn’t the case for every blogger though. I’ve seen some really awful layouts- especially on food allergy blogs written by mothers or family members that are less tech savvy.  Their intent is to get the content to the audience but they don’t realized that they don’t keep that same audience.

1st Annotated Bibliography

Murphy Kelly, Samantha, Eric Larson, Petronzio Matt, and Warren Christina. “Topics: WordPress.” N.p., 2005. Web. 24 Feb. 2014. <;.

My topic for my research paper is why WordPress has made blogs more popular in general. Part of my research is going to be looking into information on WordPress. This website I have listed here helps me with that. It is a section dedicated to WordPress on In the top of the page is gives a small summary of what WordPress is, and some statistics associated with the popularity of the site. Then, below is listed all of these articles that are on Mashable that are related to, or that involve WordPress. I think this is a very useful source. Mashable is a reliable website and I think this source provides me with a lot of articles I can incorporate and use in my research paper. It gives me a lot of articles I could research and use to learn more about WordPress. The articles go back to the early 2000’s so there is really a lot for me to work with here. The one thing I will have to be careful of with the articles Mashable provides on WordPress is whether they are subjective or not. Some of Mashable’s articles are opinion based as opposed to just factual. I will have to make the articles I take as research from this page are factual and not opinionated. Overall, I think this source will be very helpful to my project because I can use it to research how WordPress has increased blog popularity overall. Many of these articles have statistics and reasons why WordPress is such a popular tool, so it should be a very helpful source.

Creative Commons And The Advantages It Provides

It is important to use Creative Commons media. This is because as a writer or blogger, you want to make sure you are not violating any copyright laws. You do not want to use any image or words that are not yours without the permission of the owner. Many people take media and use it as their own without giving any credit to the creator. Creative Commons helps solve this problem. Creative Commons provides licenses so creators can share their work with people in a legal way. This way, people can use works of art by other people in blog posts etc. without infringing upon anyone’s rights.

A blogger, as a both a user and a creator, could take advantage of Creative Commons.

As a blogger, it is vital to use. If you quote another writer or article, or use a photo that is not yours, you need to give that person credit. We learned in class that just putting a link, or source, is not enough. You need permission from the creator and then you can use writing or a photo, and then source it. Bloggers can really take advantage of Creative Commons and avoid doing anything illegal because Creative Commons provides work that has already been approved by creators. It’s convenient because it is all in one space. On Creative Commons it shows you work and what laws the creator has signed off on so you know exactly what you are allowed to do with it. As a blogger, this is very helpful. Until we learned in class that example of what could happen to someone by violating the copyright laws, I had no idea that just sourcing something is not enough. I feel relief as a blogger to now know that there is a place where you can get work that is already approved by creators to share.

As a creator, Creative Commons should be taken advantage of. I think if creators of work, put their work though Creative Commons, they will be protected from anyone stealing or sharing their work without permission. It is just kind of a no brainer to me. If you do not want someone illegally taking your work, then you should just go through Creative Commons from the start. If someone takes your work, you do not want to have go through the hassle of tracking the person down and going through a lawsuit. All of that stuff is just not worth it when there is an easy and simple way to protect your work right from the beginning. It is also good for the creator because the creator really has total control of how exactly how much they want their work to be shared, through the different types of licenses they can put on it. The creator has complete control when they go through Creative Commons. Any creator would be silly to not take advantage of that.

Overall Creative Commons is a really great resource. It gives advantages to both users and creators of  blogs and art work.

Three Blogs I Love – Check Them Out!

Three Blogs I Love:

This blog has a similar theme to the blog I am in the process of making. It has this theme of bringing dancers together, except in this case, it is strictly bringing dance bloggers together. In the “above the fold” part of the blog, there is a lot going on. The title is at the top, which is apart of the header of this blog. In the navigation bar, there is a home button. There are no categories. Below the navigation bar, there is a subscription box. Next to that in the middle of the page, is the most recent post. Then on the right of that is their only social link, which is a link to their Facebook page. There is a box for tags, but there are no tags. There is also a box for popular posts, but that is also empty. There is a list of contributors on the right. It is a very long list with all the dance blogs they link to. The rest of the blog consists of all their posts. I like this blog because I think they have a great idea here and a lot of potential. They also bring all these dance blogs to one place, which is really cool. There is a lot of content, they just need to promote it more, and also the blog is kind of plain. If they promote their posts more through social media and get people commenting, that popular posts box can get filled and they can make their blog bigger. I think a more exciting design will also draw viewers.

The first thing I liked about this blog was the background design. It draws you in because of the use of multiple colors and the splatter paint design. In the “above the fold” you see the title in the header, and below that there is no navigation bar, but there is a subscription bar. You also see the most recent post and the beginning of the sidebar. As you go down past the fold of the page, you are able to see more posts, and what the rest of the blog includes. It has a list of people who follow the blog, the blog archive and an “about me” section. I like this blog because the posts are motivational and they teach you stuff if you are someone in the process of learning to dance or trying to achieve a career in dance. I think this blog could improve by updating a little. The last post was in 2012, so they should add some more current posts. I also think they should get social media accounts to promote their blog and add the social links here. I feel like nowadays, social media is a must have for blogs because of how big it is in this current generation.

This dance blog is probably my favorite. In the “above the fold”, there is a middle section with the most recent posts. There is a sidebar on the left that shows all the blog has to offer. The categories include, Instagram, Me-Dance photos, Dance Blogs List, Dance Tips, Personal/Photography Blog, and How To Dance Videos. The categories show this blog has a lot to offer to dancers and people who like dance. I think the photos this blogger posts are really cool. There are a lot of action shots, which is awesome to see. This blogger also has an archive section, an “ask me” section, a submission section, and links to other blogs. I think those are important sections to have because it allows readers to really interact with the blog and get involved. I really like the content of this blog and the design is also nice and put together well. I did not see anything I thought called for improvement.

Annotated Bibliography

Ruth Mei Fen, Wong, and Hew Khe Foon. “The Impact Of Blogging And Scaffolding On Primary School Pupils’ Narrative Writing: A Case Study.” International Journal Of Web-Based Learning & Teaching Technologies 5.2 (2010): 1. Publisher Provided Full Text Searching File. Web. 23 Feb. 2014.

This article focuses on a case study administered to children at the elementary level that discusses the impact of blogging in how students read, respond, and write in the narrative form. This study finds that the blogging form allows the kids to experiment and find their own voices while they study the narrative form. It is a way of expressing creativity in terms of form while learning to control content. In some cases, students who had done worse in prior years now found themselves with an increased ability to use the narrative form simply because of the change of form. Being able to incorporate technology into the classroom not only provided a pick-up to the workload but also encouraged the students to look at each other’s work. This basis of comparison both inspired and pushed the students to continue working on their own blogs. This way of collaboration and editing also helped children whose grammar and spelling techniques were at lower levels. The study even included cases where the computers would simply underline the misspelled word but not auto-correct or show the correct spelling without the student first looking it up. For the purposes of my paper I would like to incorporate that the blogging form actually increased the ability for kids to find a narrative voice rather than stunted them.

Rewriting Rules of Copyright…?

Image from Creative Commons website

Image from Creative Commons website

So what I find really great about this article is that its talking about all the new possibilities made accessible to people who wanted to innovate certain types of art. The article starts off by mentioning, of course, that music is such a prevalent area in which mixing occurs–which makes sense with the amount of remixes we have circulating the internet. However, like with anything else, the problem boils itself down to making sure everyone’s intellectual and creative property is protected. But how could we do this and still continue to create mixed versions of art? How can we give credit where credit is due but also acknowledge our own contributions?

The answer to this came in the genius form of Creative Commons, which we obviously observed in our class the previous Monday. What I find so interesting however, is that no one really had a way to do this prior to Creative Commons in a way that was both comprehensive and easy to manage. Directly from the article Ariana Cha writes, “[Lawrence] Lessig argues that the current system of copyright laws provides little flexibility — either you give up all permissions for use of your work or you withhold everything. He proposed a solution: a set of copyright licenses that would allow artists to choose to keep ‘some rights reserved’ rather than ‘all rights reserved.'” This is such a brilliant method of encouraging collaboration, especially in an age where everyone is concerned about the exact amount of rights they have once they release something into the beast that is the internet.

As a writer, who also follows other aspiring writers, I’ve sat down to read works that have presently been taken down because the original author has been made aware of plagiarizing of that material on another site. Sometimes its harmless, in which another person wants to genuinely share the work because they love it so much and are a fan–or want to spread the word about the work. But other times its very malicious in which another person will masquerade as a different author claiming that it is her/his original work. Then there are sometimes translated version which also forget to give attribution to the proper author. For this reason, many great novels-in-progress have been taken away or deleted or discontinued because of these writers’ fears that their work will be forever plagiarized. This leads to a decrease in postings as well as many disappointed followers. Its definitely a huge impediment in getting your work out there.

A great thing about these networks is that they’re a good way to not only have your work edited for free, more or less, but also a chance to see if your work is in the right place for a specific audience. This can be so important in relation to projects you are just trying to test out versus serious endeavors that you’re trying to make succeed. The article stresses the importance of the ability to keep creating, and not being afraid to share that creation in the space where the most amount of people can see it. You can get exposure in a way that would be just so much harder to do in real life. A hit on your page or a recommendation could lead to as many as 500-1000 different set of eyes looking at your work and helping to either make it substantial or better. These collaborations are so important on so many levels for people who are aspiring to share their work or make themselves a presence. In the case of the writers I follow, some of their blogs or stories have been so successful that they have led to publications and accolades.

Creative Common will give other writers and artists or collaborators the opportunity to further extend that community in a way that will make the owner feel safe or protected. I think its absolutely amazing to have access to art from places like Nevada or California that I could possibly never come into contact with living just inside of a suburb within New Jersey. The ability to become a part of a different cultural movement, be involved in the development of a novel, piece of music, or photography is incredible. We shouldn’t take those opportunities for granted, but at the same time we need to be aware and conscientious of our roles in crediting where its due. The article ends with this great description of a start-up online record company just to underscore the amazing abilities that things like Creative Commons gives us the opportunity to do–in a way that benefits those who use it and those who created it. If Creative Commons could seriously become the common language that we use in the crazy world that is the internet, I believe we’d be creating a much more tight-knit online community.

Creative Commons

It’s important to use Creative Commons so that you don’t get sued. It’s also important for the original contributors/makers/artists; if they put their art up and other people are reposting it, it gets hard to know who it actually belongs to and in this way, the original source may lose their rights to whatever they posted. People could change it or just blatantly take it and make a profit off of it and that’s not fair to the person who actually made it in the first place.

I think that as a creator, using Creative Commons is great; your work is monitored and respected (ideally) and you hold the rights to whatever you created.

As a user, however, I don’t think its very useful. I mean, the website is useful because it helps people avoid being sued or having to pay compensation to someone for using something without permission. But I don’t think the concept of Creative Commons laws are very useful because they aren’t enforced and they aren’t well known to the general public. I think that if you are putting it on the internet, you know that people are going to see it and share it because that’s the whole purpose of the internet in the first place. If no one ever shared anything, nothing on the internet would even be as popular as it is.

I think there needs to be some kind of differentiation between something that is created for commercial purposes or perhaps, that is intended to make a profit and something that is created strictly for attention/entertainment. I honestly don’t see the purpose of even putting something on the internet if you don’t want people to share it. If you told them not to put it on the internet, most people would reply “but the internet will reach a higher number of potential customers.” And it’s absolutely true. But the REASON isn’t that everyone on the internet is flocking to one store/person’s website. It’s because a small percentage of people saw something they liked and decided to share it, garnering a bigger audience. And maybe some didn’t attribute what they shared- they can be reprimanded. But people who let viewers know where to find something shouldn’t be penalized because in my opinion, that’s exactly what the original poster wanted in the first place.

I just think that the internet is an entity all it’s own and I don’t think it’s possible or even logical to try to restrict the sharing of information. As previously stated, if you are trying to make a living off of something you created or if you created something with the hopes of making some kind of profit, it is understandable. But things like this that are copyrighted should have something attached to them (?? I don’t really know how the internet works lol) that does not allow them to be copied or shared or reposted in the first place if it is that important.

Creative Commons

I think its significantly important to use Creative Commons, especially if you are in a situation where you aren’t in a position to run a blog and also be creating your own media. It definitely is much more of a time-consumign endeavor to have to sit down and take perfect shots for whatever it is you’re trying to use on your blog. Therefore, having other options can be a great way to still keep your blog interesting and relative, without just depending on your words. I think its a great thing to use because you’re attributing to a web of people who, for better or worse, worked really hard to create that media. It’s always a good thing to give them credit, but also help share that work in a responsible way. I would hate it if my writing was tossed, or passed around without my knowledge and with no one knowing it was originally my work. That would absolutely crush me, so I can see the importance of giving the right attribution, even if photography or other forms of media don’t mean all that much to us. Also, if you think a particular work of media is great enough to use on your own blog, that person is probably really proud of their work as well. Give them the exposure that they deserve, and the little pat on the back that says: Hey this person did an amazing job. Go check out his/her stuff. I think that’s a great way to support each other in our individual modes of expression. I certainly wouldn’t feel opposed if someone was sending people my way based on something good that they saw on my blog. I think its a great way to pay it forward responsibly, and to also cheer each other on.

I try to take all of my own shots, just because it’s really hard to talk about a recipe or a certain wine without showing the steps involved. This also makes it easier on myself when I go back to write my post. I don’t have to worry about properly giving credit to anyone other than myself. But like I said, I can also appreciate that not everyone has the time to do this, or can even remember to snap a picture of everything they are involved in doing. For that reason, I am thinking about contributing my own photos to Creative Commons, that way its more accessible to people who may make use of it. Photos aren’t something that are particularly important to me, and I don’t mind if people are sharing my stuff. I can also appreciate the fact that anyone would even want to use my pictures, amateur that I am. Anyway, at the end of the day just like we are taught not to plagiarize in our academic pursuits, I think this is equally as important. If we can be responsible in all of these different aspects of our lives then maybe people would be more apt to share even more of what they do. I would hate for a great photo, writing sample, piece of music, or any other creative product to be hidden away just because people feared that someone would take it from them. I think its our job to make the internet a little bit more of a safe-worthy place.