This article explains the importance of the internet. It includes infographics, which are probably the most vital information. While it’s not very lengthy, this article is good because it provides links to information expanding on certain facts such as the amount of people that use the internet, the amount of things bought online, etc. The infographics also compare the internet to other industries with regard to the economy and spending money. This is an important article because it establishes the importance of the internet and the online world. It shows that people are moving to the internet for everything. And while the popularity of the internet was already obvious, there are now facts to use. This will set the groundwork in my paper for why any business would benefit from having an online presence and why they should have a blog.
This article is extremely helpful, not only because it was posted only a couple months ago, but because it gets down to the nitty gritty of what I want to explore in my paper, while also interviewing and gathering advice and tips from some of my very favorite fashion bloggers. This article also explains the worth of a few fashion blogs, which is actually based on the amount of unique page visitors, which I never knew before. The article also explains some of the other sides of fashion blogging, like how bloggers get all of those clothes, and what’s realistic or not regarding Fashion Week.
This article will be very helpful in writing my paper because it curates a lot of advice from all different types of fashion bloggers. Though it doesn’t go into detail exactly about how to make money as a blogger, it does point out the different in ways in which to better the chances of a blog becoming popular. THose interviewed said that it’s all about the brand, and ultimately the content. In addition, they pointed out that passion is key — just trying to get rich quick, or just make money so you have money to spend on clothes or whatever else won’t end well. It really is a full-time job, but one that requires passion and dedication.
10 Tips for a Strong Start is useful because it describes what businesses need to succeed. It is important to know basic things about business before focusing on why businesses should use blogs. This article details small things that all businesses should do. It also gives examples; one of the tips is to focus on sales and marketing and it goes into a little detail on what you should do and why you should do it. By using this article, I can further emphasize the importance of blogging. By learning things that businesses were already doing before blogging and the internet, it will be easier to imagine a business with a blog.
This article provides insight from a professional blogger. It’s a general how-to article with real life examples and personal opinions from someone who has already been successful at blogging. He explains how he personally became popular and successful and then goes on to offer tips and suggestions. This article is useful because it pays particular attention to the social aspect of blogging- the importance of viewers and the importance of establishing a community with other bloggers.
This article analyzes the functions of a blog and its positive/negative effects in the world of public relations. It also analyzes how PR firms can utilize blogs in order to help their company grow and expand. It gives me useful information and helpful quotes to back up my thesis. Also, since it is a well analyzed paper that means it will assist to the credibility of my thesis. I will use this article in order to further explain how blogs assist PR firms in expanding their follower base and creating a better image for themselves and for their clients
While this isn’t necessarily an article, I found it very useful because it focused on why businesses might need or benefit from blogging. This article also not only speaks on why blogging helps businesses it but it also offers some advice on how to blog to help. This article points out that businesses can gain more traffic, potential customers, and credibility. First, hee outlines traffic; a business blog can attract people simply by the tagging system. By blogging about things that vaguely have to do with a product or service, they could gain traffic to their blog. Once there is traffic to the blog, these people may share it with others or they may become interested in the blog and eventually become a customer. To attract these people, Eridon suggests putting “call-to-action” buttons and ads on the blog that offer free items. They may give their information to a website to redeem the free item; this allows for a mailing list where a person may be convinced to buy from the business. By blogging and having a seemingly more personable website that where customers can ask questions or make comments about information provided, the website gains more credibility. Customers see information about the item/service as well as feedback and support from the blog makers and they see that the business is interactive and legitimate.
“Top 10 Reasons to Start a Blog.” Gunelius, Susan. About. np. nd. 22 Feb 2014.
This article is really more of a list/outline but I think it is useful because it is a brief summary of all the ways blogging can help a person. Many reasons, while not directly related to business or making money, can be used to further money-making. It briefly outlines that blogging gives a person credibility, gets attention, and can also earn money. Blogging is also excellent for making connections and meeting new people. It is a platform that can be used for promoting yourself or a product or future endeavors and people can become interested and offer advice or support. This article also gives links to other helpful articles that talk about why someone should blog as well as aspects of blogging brought up in this article; there are links to articles on advertising on blogs and other income generators that can be installed.
This article that I found on thenextweb.com explains the growing effects that fashion bloggers have within the industry. It explains that fashion blogging has moved beyond being a hobby, but has turned into a business for many passionate bloggers. Companies PR teams are creating a closer relationship to fashion bloggers in order to receive exposure the bloggers various followers. This article gives a slight look into how important it is fore relationships to form between fashion brands and bloggers. Also, this article provides insight to the perks that many bloggers receive from brands who are interested in being featured in one of their blog such as tickets to Fashion Week shows and free clothing.
The blogging world has opened up many door within the business of public relations. Blogs are being utilized as self-promoters for PR Specialists and firms in order to set themselves and their brand apart and gain a wider spread of supporters and followers worldwide.