Fave Business and Start-Up Business

Think about some businesses or brands that you admire. Look at their social media presence. Explain how the brand is effective or ineffective with its social media strategy.

I looked at the company, Nintendo. Their social media presence is decent; they have 3 major locations. They have a Facebook, a Twitter, and a Youtube channel. Their Facebook posts regularly about new games, new systems, and promotions/giveaways or sales that may be happening at certain stores. It features pictures of game systems and new screencaps or promotional art for new games. They also provide links for further information on games. Their twitter is just the streamlined version of their facebook; they mostly make announcements and they provide links to everything-videos, pictures, bigger stories, etc. Because Nintendo is aimed at children, these websites are adequate for reaching their parents. However, I think that there is enough of a following in the young adult/teen category and they should expand to include a Tumblr where they can entertain comments and questions as well as get their information out here through the reblog feature of Tumblr. It’s very easy and they would essentially have free marketing and advertising; their followers would spread the word for them. Their Youtube channel is perhaps the most effective as it provides game trailers, tv commercials, reviews, walkthroughs/advice/guides, announcements and news (specifically for their game systems’ software and also their online store accessible through the game systems) and demonstrations of gameplay.

In a small group, think of a start-up business. As a group decide the following things: what product(s) or service(s) will you sell? What will be your goals for social media, and which social media channels will you most utilize? Create a social media policy for employees of the company you created.

My business would be a lounge type restaurant that featured live entertainment, music most of the time with perhaps the occasional comedy/magic acts. Certain nights would have themes and would play a specific type of music. The target audience would be anyone. It would be a BYOB (before 8pm) restaurant so that families would most likely be the main customers but other groups would still want to come once the dinner rush slowed. Perhaps, it would sell any related products from the artists/entertainers.

The business would most likely use all of the major/popular social websites just to make sure it was reaching a sizeable audience: Facebook, Instagram, Twitter, and Tumblr. Facebook would be used to show special events and provide easy information regarding themed nights or the entertainment. It would also showcase a few pictures of special nights and the entertainment provided. The business’s Instagram would mostly feature entertainment and the customers/audience having a good time to entice potential customers. Occasionally, food would also be shown. Tumblr may be a bit redundant but many younger people are drifting away from Facebook and instead turning to Instagram and Tumblr so it’s useful to have all three. The Tumblr would be used mostly like the Facebook page, showcasing a bit of everything but perhaps personal reviews, stories and comments from customers would be posted. The twitter account would really just be used to link to the other accounts and to perhaps the personal accounts of the entertainers featured in the restaurant. Otherwise, tweets would provide quick information such as special events, location, self-promoting messages, and any updates on the restaurant and any affiliates. A websites would be used to answer any questions or concerns except Instagram.

Social Media Policy:

1. Employees on any social media website must not name the restaurant in a status/tweet/post if it is negative, whether it be about the restaurant or it’s customers.

2. Entertainment and regular employees must follow/like the restaurant’s page on Facebook or twitter if they have an account.

3. Entertainment must have a twitter and must tag the restaurant’s twitter when making reference.

4. Any pictures taken in or around the restaurant must acknowledge/reference the restaurant.

5. No explicit language is allowed to be in the same status/tweet/post as the restaurant’s name

6. Advertisement team must have separate accounts from their personal accounts on any social media website

7. Advertisement team accounts must be professional; no personal unrelated stories, no negative stories, no cursing, no irrelevant information.

8. The restaurant’s Twitter and  Tumblr must be updated at least three times a day and Facebook must be updated at least once a day. The Instagram should be updated at least four times a week.

9. The Tumblr should answer questions or post submissions every Tuesday and Thursday; this does not count as an “update” as mentioned in point 8.

10. It is encouraged that employee’s occasionally mention and promote the restaurant (always tagging the restaurant when appropriate) on any social media website they have.

11. If any entertainer who is currently associated with the restaurant is mentioned in a status/tweet/post by an employee, the restaurant must be mentioned as well.

12. If an entertainer’s work is mentioned, it should be mentioned where it is available for sale (the restaurant)

Social Media Manager:

A creative person who is passionate and knowledgeable about music; must also have interest in food. Primarily, this job will include providing information about the bands that our restaurant will be featuring as well as general knowledge about the restaurant’s other services as well as promoting specific events. It should be  focused on marketing and getting the name out there while always looking for more ways to generate interest in our restaurant. Individual should be:

  • responsible
  • organized
  • thorough
  • tech-savvy
  • innovative

Experience in:

  • blogging
  • marketing/advertising
  • experience with web designing
  • music/entertainment
  • networking
  • managing a band
  • event coordinating/planning
  • public relations


To be hospitable and to provide live entertainment and promote local bands. To have a receptive atmosphere for start up bands, to provide food while we are doing it. Quality food and entertainment. The blog would focus on showcasing information on bands, and the types of food we provide while personal reviews, stories and comments from customers would be posted.

What is Social Media

I’ve never actually taken the time to think of how I define Social Media. I sort of just think of a bunch of websites; Tumblr, Facebook, Instagram, and Myspace. I usually just think of any websites that encourage socializing between individuals or groups of people.

When I looked up the definition for “Media” it is stated that it is any means of communication to the masses.

Going off of this definition, I would say that the internet as a whole is social media instead of the few websites that I listed above. I

would define social media as anything that allows mass amounts of people to interact and socialize with each other. Social media should have the ability to reach thousands of people across the world.

Facebook and Myspace are good examples. A person can meet old friends but they can also access all kinds of other people in the world. Depending on the privacy settings, anyone can be updated to someone’s life. Obviously the everyday person’s updates aren’t going to be in high demand but this can be seen on popular artists/entertainers’ Facebook pages. Demi Lovato’s page would update about her concerts, her album news, and news about X-factor and it may link to other related artists or pages. In this way, different groups are getting relevant information about a multitude of things. On a personal level, it is still possible to reach a high number of people even without the public status update. In messages, a user can send a message to anyone they tag. That means though it is private, it can still reach more than a few people. Myspace is somewhat the same, or at least it used to be. I’m not sure what it’s like now but I know a lot of up and coming people still use it for their respective careers. I think it has become a website used for networking and collaborating. A lot of artists showcase their new songs on their pages/profiles though they may be unknown. They use the website with the hopes that their name will reach potential fans/customers.

Perhaps the best examples (that I know of) are Twitter and Tumblr. While Facebook and Myspace are primarily used for friends or people who already have some sort of established relationship, Twitter and Tumblr builds relationships between strangers. It’s almost odd that Twitter uses the least amount of words but it is probably the number 1 “Social media” website. Strangers update about trivial things but they can also share pictures, music, links, practically anything with their followers. Information is spread so incredibly fast through Twitter. Tumblr is actually pretty fast as well but it doesn’t seem as widespread with regard to users. But what it lacks in popularity, it makes up with full body texts and more in-depth information.

Basically, social media is anything that allows communication and the spreading of information between thousands, even millions of people. I think that while a blog can potentially spread information, it depends on the interface and the way the blog is used and set up. It has the potential to be social media but I wouldn’t necessarily call all blogs social media. I only say this because not every blog opens up  room for conversation and communication. If it’s a one-way flow of information, I don’t think it counts. It definitely fits the definition of “media” but to be considered “Social media” I think blogs would need more mutual interaction.