Author: skylarallen

Blog for Startup

FOOD INDUSTRY – New Restaurant in New Jersey


Benefits of Having a Blog

* Alternative outlet for information about products/food being sold

– ex: Nutrition information

* Creative outlet for employees

– can share favorite foods, recipes, etc.

* Display promotional events in more depth

* Behind the scenes things

* Inspiration posts for at-home recipes/events

* Connect with customers on a more personal level

* Provide a more personal voice for the restaurant

* Get-to-know you posts

– Promote the staff/employees and who they are

* Place for collaboration with other companies

* Good way to generate interest from readers/customers

– Could feature customers of the month, guest bloggers

* Self-promotion

– Awards, Contests, Competitions


Monetizing My Personal Blog

If I could choose any way to monetize my personal blog, Collegiate Veggie, I would choose corporate sponsorships and partnerships. Because I have a food blog, this would be the easiest way to make money off of my blog because different companies could sponsor each post. I wouldn’t have to worry about downloads or clicks or selling a product. I could just keep on cooking like I normally do, but get paid to use certain ingredients, or possibly certain utensils. I’ve seen a lot of food bloggers do this already and I like how they still have the creativity and freedom to make whatever food I want, while still getting paid to do it.

Also, we these partnerships, chances are that the companies are much larger, more well-known brands and products. This would be very beneficial to my readers as they wouldn’t have to search far and wide for these products, but could actually find them just about anywhere. One of my favorite bloggers, Minimalist Baker, recently posted a recipe for Creamy Vegan Garlic Pasta with Roasted Tomatoes that was actually sponsored by Blue Diamond Almond Milk. I have already made this recipe multiple times and absolutely love it. And the best part is that I always have almond or coconut milk in my fridge and the rest of the ingredients are so simple that I can throw this recipe together last minute.

Positive Nontraditional Uses for Blogging

By Roxy and Skylar


Nontraditional Uses for Blogging:

* Digital Scrapbook/Memory Book

* Party/Event Planning

* Way to keep in touch with the family/Family Newsletter

* What’s going out of business/failures

* Reverse Advice – Seeking it rather than giving it

* Novel writing – written by audience as well as main author

– could be done with movies/videos

* Blog for taking notes in class


Anonymous Bloggers

I actually kind of love anonymous bloggers. Let’s take the author of White Girl Problems, Babe Walker, as an example. Now that her second book is about to hit the shelves, her readers are full aware that her life is actually entirely made up, but it kind of makes it all the more better. It was announced a little over a year ago that Babe Walker is actually three different people, two females and one male, who banded together to create this persona. Everyone jokes about white girl problems, just like first world problems, but Babe Walker takes it to such extremes that it becomes absolutely hilarious, though somehow readers can still relate in someway. I read the first book and pretty much fell in love. I literally laughed out loud on multiple occasions while reading the book and can’t wait to get my hands on the second one. Following White Girl Problems on social media provides me with daily hilarity, while also making me feel like someone can relate to the most outrageous and ridiculous “problems” that I, and white girls everywhere, have. Even though I know that three different people write the blog and that it is all made up, there is still some level of truth to it. When I read the posts I can imagine this gorgeous girl named Babe sitting behind her computer writing it all while she screams ridiculous things at her intern.

Hyperlocal Blog for Longport, NJ


Longport, New Jersey is a beach town located on the same peninsula just south of Atlantic City. The town is only about 35 blocks wide and only has a few shops. There aren’t any hotels or rental properties in the town, and only a few residents live there year-round.

Who lives there? The town is primarily populated by people for whom this is their second home, or vacation home. Throughout the year only a few people stay there. The town is populated mostly by people who come from the Philadelphia, PA area. A few people are grandparents hailing from Florida, whose children and grandchildren visit them throughout the summer. There are a lot of families, with kids of all ages.

How many people live there? Less than 900 people live in Longport, and that’s in the summer.

What is the community like? The community is very family oriented, and friendly. It’s a town where everyone knows everyone.

What would the blog look like? The blog would act as a source of information throughout the year. At the moment, there is no official way to find out what is going on throughout the town when it is not summer. During Hurricane Sandy we relied on our neighbors to send us pictures of our house and the streets, as new sources didn’t cover our tiny town. We didn’t get any information until after the fact. The blog would primarily focus on things to do throughout the summer, and would feature restaurants and businesses in the surrounding towns of Atlantic City, Margate and Ventnor. It would act as a resource for things like trash collection, babysitters, taxis and reviews and helpful tips. There would also be a classifieds section for things like yard sales, help wanted and anything else.

Impact of Live Blogging

For me, I view live blogging primarily through Twitter, and actually use Twitter to answer questions about events before turning to Google. Twitter is so frequently updated and there are so many users that chances are someone else has the same opinion or question about that crazy moment at the MTV Movie Awards. Since that award show happened last night, I will continue to use that as an example for the pros and cons of live blogging and the impact it has on me and my love for all award shows. I had a lot of homework to do last night, as did my roommates, and we decided that we would be too distracted if the show was on even just in the background, so I “watched” the show through Twitter and Instagram. As it is, I follow MTV and plenty of other celebrity news outlets on both Twitter and Instagram, so I actually didn’t have to put in much effort to know what was happening at each moment. Those publications, such as People Magazine and The E! News Channel, were live blogging the awards, constantly tweeting, posting pictures, and even posting and updating full articles on their websites. All I had to do to know what was going on at the show was to open the Twitter and Instagram Apps on my phone and I had the answer to who won what awards, who was being voted best dressed and why everyone was freaking out about Zac Efron. Thanks to Twitter, someone posted a video of Zac Efron’s shirt being ripped off by Rita Ora almost instantly after it happened so in reality I was only a few seconds behind on seeing that major moment. In this case, and as is the case with almost all award shows, I wasn’t worried about seeing spoilers about the show, because I was never actually going to sit down and watch the whole show afterward, nor do I like to not be in the know about these kinds of things. In addition, I prefer to follow live blogs of award shows. You get the best of the show — there’s the winners, the reactions, the clothing and the best moments — without the commercial breaks and annoying moments you don’t care to see. I also love being able to be a part of the community watching and talking about these awards shows, even if I’m nowhere near a TV.

How to Make Money Blogging

Blalock, Meghan. “How to Make Money Blogging.”StyleCaster. (2014): n. page. Web. 5 Apr. 2014. <;.


This article is extremely helpful, not only because it was posted only a couple months ago, but because it gets down to the nitty gritty of what I want to explore in my paper, while also interviewing and gathering advice and tips from some of my very favorite fashion bloggers. This article also explains the worth of a few fashion blogs, which is actually based on the amount of unique page visitors, which I never knew before. The article also explains some of the other sides of fashion blogging, like how bloggers get all of those clothes, and what’s realistic or not regarding Fashion Week.

How To Make It As a Fashion Blogger

Lewis, Casey. “How to make it as a fashion blogger.” Teen Vogue. n.d. n. page. Web. 5 Apr. 2014.



This article will be very helpful in writing my paper because it curates a lot of advice from all different types of fashion bloggers. Though it doesn’t go into detail exactly about how to make money as a blogger, it does point out the different in ways in which to better the chances of a blog becoming popular. THose interviewed said that it’s all about the brand, and ultimately the content. In addition, they pointed out that passion is key — just trying to get rich quick, or just make money so you have money to spend on clothes or whatever else won’t end well. It really is a full-time job, but one that requires passion and dedication.

How Personal Style Bloggers Are Raking in Millions

Phelan, Hayley. “How personal style bloggers are raking in millions.” Fashionista. Disqus, 20 Apr 2013. Web. 21 Mar. 2014. <;.


This article is pretty much a direct answer to my thesis. This article discusses “Affiliate link programs” which are responsible for the high number of revenue bloggers, particularly fashion bloggers, are making off of their websites. Basically, affiliate link programs allow bloggers to make money off of the clothing they feature by making a commission off of any purchase from the same website, regardless of whether it is what the blogger wore or not. Specific affiliate link companies like RewardStyle estimate that their top bloggers rake in about $50,000 a month with their program. This article is great because it exposes the behind the scenes aspect of blogs, but also completely answers my question.

Admissions Blog Critique

Cons/Problems We Had

* Well it seems as though the site can only handle so much traffic at once. Regardless of the browser, our class can not all get on the site at once.

* Posting content is not very user-friendly. When uploading a picture, it takes up the entire screen and makes it hard to lay out a post and format what you want it to look like. Also, the post ends up not looking anything like what it did when you were formatting it.

* Certain users have had trouble posting comments, regardless of browser as well. It’s hard enough to get people to comment, so the function not working isn’t a good thing.

* There is a lack of categories on the site. Rather, there is an enormous tag cloud that makes it hard to find what you are looking for. Posts are not organized into appropriate categories.

* The site is very text heavy. You can only see the headline of a blog post before clicking on it and this does not entice readers to keep on reading.

* Would be nice to have a button to ask bloggers quick questions, or just any question at all. Otherwise, prospective and even current students are left with Facebook to answer their questions. This could be really helpful for students and a great way to make the blog more interactive.

* Blog posts have a long load time and often you can’t read the text because the background takes the longest to load and you are left trying to read gold content on a red background which is next to impossible.

Pros/Things We Like

* The theme of the blog is very appropriate for the content and matches nicely.

* Great range of content. You can pretty much find a blog post on anything you are looking for.


— By Roxy and Skylar