Author: kimadiggy

Monetizing My Blog

As we discussed in class, there are a variety of ways to generate income from our personal blogs.  Since we are putting so much time creating and writing content, it would be nice to generate a little bit of income from it.  By implementing a few of the monetizing strategies we learned, it is possible to generate revenue from our blogs without annoying the readers away or jeopardizing the blog’s integrity.

One monetizing strategy I would use is the e-book.  Since my blog focuses on food reviews and recipes, I can either make a recipe book or a cook with a list and description of all the food product reviews I’ve done.  I know that one usually makes less then a dollar per book sold, but it seems to add up in the end.

Another way I would monetize my blog is by simply asking for pay pal donations. I wouldn’t be obnoxious about it. I would just inform my reader at the bottom of my blog asking if they enjoy my blog, I would appreciate donations.  Also, pay pal donations allows readers to choose how much they would like to donate.

In addition, I would not mind putting one ad along the side bar.  I would seek Google’s help to find advertisements that is relevant to my blog.  Finding ads through Google will save me time.  Moreover, having pay-per-impression I believe will help me generate more revenue than pay-per-click.  For pay-per-impression, I will be getting money from readers just loading my blog page with the ad.

Corporate sponsorship or partnership seems like something I would like to look into as well to monetize my blog.  With corporate sponsorship, I would be able to review new food products sent to me for free usually.  I also really liked the video How Sweet It is for Dellalo foods.  The blogger was able to incorporate her own creativity and voice, while partnering with the products of another company.

Nontraditional Blogging: Kim, Pat, Angie, Nicole

  • People with similar illnesses can help each other cope because they can relate to each other.
  • Negative: each person has a different experience with same illness
  • Use blogging as resume
  • Negative: too much personal info out in the public
  • Blurred line between work and leisure
  • Flight attendant. Hard to separate job and personal life
  • People blogging just as own personal diary. You can look back. Not necessarily for public.
  • Creating a blog  for a collaborative school project.
  • Families who live far apart. Use blogging to keep in touch with each other. Post pictures and keep it private.

Blogging Anonymously

I think that anonymity matters depending on the content. Obviously, if your blog is about complaining and ranting about your job or other people, you would want to stay anonymous for your own protection.  Reading these blogs is fun and hilarious for readers, and I understand why they would want to stay anonymous. For example, during class we talked about a blog called “waiter rant” where a waitress shares stories about crazy customers and customers.  She claims that her boss is okay with the blog but this isn’t the case for everyone.  Putting your opinion for the public to see can affect your current or future employment.  Employers and bosses want consumers to have a certain image of their company and they work very hard to build that image.  If I was a founder of a company and one employee starts ranting online saying negative remarks about my company, I would be upset.

Also, just out of respect for others, if one is staying anonymous and includes other people into their rants, they should not use their real names.  Using real names can hurt the other person, even if that wasn’t your original intentions. If you are going to use someone’s real name, you should ask permission from them.  Furthermore, staying anonymous online I believe is quite difficult.  You can never be too specific about anything.  It might even make your blog lose credibility.

If a blogger was blogging about medicine or a specific educational topic, I prefer seeing their real name.  For example, if the doctor is giving medical advice, I would like to know who they are and see their credentials. If they don’t want to give their real name, I would still like to know about their background. Credentials should be found on the “about me” page.

Personally, I would do not like to use my own name online.  Instead, for any online activity I prefer using a pseudonym that is unique but easy to remember.  Not that I have anything to worry about.  I just don’t want people to look me up online, such as employers, to make judgments about me before actually meeting me in person. Also, if you got something to say that can be detrimental to yourself or others, there no reason to post it online. For any personal thoughts, I rather do it the old fashion way and hand write it in a journal.

Furthermore, I can never control what other people will say about me or put pictures of me online.  I am careful about how I carry myself, especially when I know people are taking pictures.  I don’t want people to hold a certain image of me that doesn’t truly reflect who I am.

Live Blogging

Live blogging has many benefits. It makes you feel more engaged with a subject you are interested in. For example, if you are watching a music performance, you can blog about your opinion about a band on stage.  Along with your opinions, you can see other people’s opinions as well.  In addition, you can take a short video of what’s happening and post it to promote the band, hoping that other people might like the same band.  During a music award show, you can root for someone you want to win.  Live blogging also gives you current new information about something you are passionate about instantaneously.  Going back to the music example, if you are unable to watch the award show, you can still see the highlights of the show and know all the winners.  Furthermore, during live blogging if you see a lot of negative comments on something, it can change your perspective.  If you saw a negative comment on a band, it may persuade you not to explore that band’s music.

Live blogging can have negative impact as well.  As stated in class, live blogging can be additive and time consuming.  Especially if you are following a live blog on a topic you are passionate about.  During work or school, someone can find themselves clicking the refresh button to find  more about a breaking event instead of focusing on the task at hand.  Sometimes live blogging can lead to inaccurate information.  The person live blogging might not check their info with other sources before posting it. Also, the blogger can be bias. The reader never knows how credible the information is from live blogs.  For example, I read on a live blog once saying they located the Malaysia missing airplane.  I told a friend about it, and she discredited me because the info I got from the blog was false. Another example is the Boston Marathon bombing.  There was a news station that posted a picture of two men who they thought were responsible for the bombing.  In fact, those two men were just innocent spectators at the event.  The news station got into a very big legal mess for falsely accusing people for a very serious crime.  For big movie-goers and people who like books, live blogs can contain spoilers, which can ruin the whole movie or book.  For people who like music,  sometimes they want to watch the whole music award show and enjoy the suspense.  However, live bloggers can announce all the winners on twitter, ruining the experience.

Moreover, live blogging only feeds info sparsely in blurbs.  If a reader doesn’t know much about the topic or just tuned in, the reader might not understand the whole situation.  This can have a negative impact as well. Not getting the full story can send people into panic, especially for breaking news. For instance, during one of my evening classes, there was a brief message about a train accident at New Brunswick, and that someone was killed by a train.  Just hearing the phrase “train accident” I worried about how I was going to get home because I depend on the train to commute to school.

Blog Networking

A blogging network is a group of blogs linked together under a common name.  There are many types of blogging networks.  Most prominent ones are about fashion and entertainment.  I would consider joining a blogging network when my blog is more established and I know it’s something I want to take more seriously and continue for a long time.  Also as we learned from class today, a blogger can generate revenue from the network. A little extra cash for writing about something you enjoy is a win-win situation.

Being part of a network blog is an advantage because it is a great way to gain exposure and readership.  In a blogging network, bloggers can help promote each other’s blogs.  Being part of a blogging network can also help with search engine optimization, making it easier for people to find your blog. Furthermore, bloggers can help each other become more credible by supporting each other’s posts. Just by being part of a well-known blogging network, you already have credibility and prestige.  Not everyone can be part of a blogging network; usually the network would choose the bloggers. To be chosen for a network, you would probably have to show that you produce quality content and is reliable and consistent.  If bloggers don’t agree with each other, they can also introduce counter arguments to demonstrate different perspectives. Also bloggers within in a blogging network can link to each other’s post, helping each other increase readership.  Over time, a blogger might run out of things to talk about or lose motivation. By being part of a group, where everyone is interested in the same topic, bloggers can aid each other by offering suggestions, asking questions, and providing ideas.  It is also very helpful to learn from experienced bloggers.

If I were to join a blogging network, I would join a healthy eating network or one that focuses on food product reviews. Food Bloggers Network is an example of a food blogging network would like to be part of.  Not only do they feature blogs, but they also give tips and advices to help food bloggers become better at their craft.  For example they have a post called, “5 Best Places for Food Bloggers to Get Stock Pictures”.  The site also has a category called conversations with food bloggers.  It is a Q and A type set up.  I find this site extremely helpful for improving my own blog.

6th annotated bib

Walters, Mark. “How To Increase Traffic To Your Business’s Blog.” SEOmark. N.p.. Web. 4 Apr 2014. <http://www.seomark.co.uk/how-to-increase-traffic-to-your-blog/&gt;.

This web page gave a couple of strategies to increase traffic to a business blog.  Strategies include making your blog content SEO friendly, linking to other people’s blog, using social websites to make connections, commenting on other people’s blog, etc. This article is useful towards my research because it supports my argument of participating in other blogging communities to increase readership.  He states that bloggers like to help each other. Walter claims that the help that most bloggers strive for are backlinks.  In addition, the more you link to other people’s blog, the more traffic you’ll attract to your own.

What is social media?

Social media is a platform where you can casually share information instantly with your friends or the public.  Examples of social media include Myspace, Twitter, Facebook, and Instagram.  On social media, you can not only share information but also video, pictures, and music.  Furthermore, on social media users can interact with each other.  Users can do this by liking a status or picture. Other ways include leaving comments.  Social media can be used for multiple purposes, such as networking, informing the public, or just venting your opinion on a certain topic.  Some corporate companies use social media to increase business through advertisements.  Moreover, social media can be used for statistical purposes.  You can see what is trending or what most people are talking about during a specific period of time.  I believe blogs can be considered social media because it is also a vehicle for communication.  The blogger can share whatever information they wish and readers can leave comments and share information as well.  Furthermore, blogging is a great way to gain popularity and open new opportunities.

5th annotated bib

Stephenson, Dave. “the importance of updating your website content.”SEO-News. N.p., 14 Mar 2013. Web. 30 Mar 2014. <http://www.seo-news.com/the-importance-of-updating-your-websites-content/&gt;.

A part of my thesis argues that to increase readership, one must consistently write new posts on their blog.  This article explains the importance of updating a website.  Websites are similar to blogs.  This article is helpful towards my research because it explains that if you don’t update consistently, you will fail to keep up with the ever changing world.  In addition, you can lose ranking in search engines.  When a blog loses ranking on a search engine, it falls further down the list, making it harder for people you find your blog.  When it is harder to find your blog, your readership will decline.

RU Blog Critique: Kim, Nicole, Angie, Pat

After looking at the Rutgers Admissions Blog, it is an interesting blog that shows prospective students who are interested in applying to Rutgers what the school and campus have to truly offer. The blog is mostly from a student’s point of view; therefore there is no bias towards one side.  Students can talk about the positives and the negatives of the school. Many of the posts include really great advice and tips from a diverse group of students.  Students can be diverse in age, majors, ethnicity, etc.  One student’s experience at Rutgers can be the complete opposite of another student’s college experience because of their differences.  The blog allows prospective students to view both sides and help them make the ultimate decision.

The Rutgers Admission blog has a nice title banner.  The background color appropriate since the school color is scarlet red.  The tag cloud has its pros and cons. A pro is that you can see what the hot topics are.  For example, Rutgers has a very strong pharmacy program; therefore pharmacy is larger than some of the other words in the tag cloud. The bigger the word is, the more the word is used in the blog.  However, the group agrees that the tag cloud is distracting because it makes half the page seem like it’s cluttered with random words.

The titles of the posts are creative, but do not give a good description of what the post will be about.  In addition, many of the post do not have tags.  When a post doesn’t have any tags it is hard to locate key words.  The tags help the readers get a sense of what topics the post will cover.

Another negative about the site is that is has a long loading time.  The site easily crashes as seen during class.  It seems like if 20 users visits the site at once, the site will shut down.  When the site crashes, it will be less likely for a reader to revisit the page due to inconvenience.  In addition, some browsers were unable to view the comments to the posts.

We also notice that the tag cloud goes all the way down the page, and the post list ends half way down the page.  It would be better if the post list goes down the entire page and the tag cloud should be shorter.

Lastly, we suggest that the blog has more pictures on the home page.  This will make the blog more attention grabbing and attractive.  Usually in magazines or newspaper, there is a large picture on the front page to capture the reader’s attention.

Annotated Bib 4

Plangger, Kirk. “The Power of Popularity: How the Size of a Virtual Community Adds to Firm Value.” Journal of Public Affairs (14723891) 12.2 (2012): 145-53. Print.

Consumers are using social media to talk about products.  This article is about marketers using social media to gain brand popularity and increase consumer loyalty.  The types of social media studied include Twitter and Facebook.  This research study concluded that there is positive correlation between social media investment and firm value.  A part of my thesis statement argues that participating in social media platforms can increase the popularity of a blog.  This article is an example of large brand name companies using social media to gain popularity; therefore this concept can be applied to a blogger using social media to increase readership.