Industry: small, up and coming publishing company, with only a handful of best sellers so far.
People like to read specific genres nowadays and join blogging communities to discuss the books they’ve read and what they thought about it. It would be in our best interest to create a blog for our company that could advertise the different books that we have available for the public.
For one thing, we can highlight certain books that have not really been selling in order to get them to sell. We can do this by seeing how the best sellers that we have compare to the other non-selling books in plot and characters, and advertise them together.
Also, by getting more popularity, we can encourage other authors to want to publish with us. At the same time, by getting a name for ourselves out there, more people would want to work for us.
Not only would it be beneficial to us to have our own blog, but could then have a social presence on other blogs. This would help us get more readership and business if we feature on blogs that are often read and visited.
While it may take a bit more work to maintain a blog and a presence in the blogosphere, the potential revenue that would increase is priceless.