Blog for Startup

FOOD INDUSTRY – New Restaurant in New Jersey


Benefits of Having a Blog

* Alternative outlet for information about products/food being sold

– ex: Nutrition information

* Creative outlet for employees

– can share favorite foods, recipes, etc.

* Display promotional events in more depth

* Behind the scenes things

* Inspiration posts for at-home recipes/events

* Connect with customers on a more personal level

* Provide a more personal voice for the restaurant

* Get-to-know you posts

– Promote the staff/employees and who they are

* Place for collaboration with other companies

* Good way to generate interest from readers/customers

– Could feature customers of the month, guest bloggers

* Self-promotion

– Awards, Contests, Competitions



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