This first thing I noticed and found interesting, is that this article about live blogging, takes place in a live blog. You can see there is a header with the title “Greenslade Blog” above the beginning of the article. This blog is written by and updated by Roy Greenslade, a professor at City University in London. He teaches journalism there and was an editor for the Daily Mirror from 1990-1991. His blog is a live news blog. I found this interesting because it’s cool we are receiving the inside scoop on live blogging from a live blogger. Just a side note 🙂
The Positives and Negatives of Live Blogging
What are the positives of live blogging?
– For starters, live blogs are getting 300% more views and 233% more visitors than conventional online articles on the same subject. They are getting more attention and are more popular for internet users and news lovers.
– Greenslade also points out, that based on the study, live blogs provide commentary and analysis alongside breaking news rather than summarizing the event after it is over. Live blogs make news more interesting. People do not want just the straight facts of an event, that is boring. Adding in some commentary and analysis makes news articles more interesting for people to read.
– This study also points out that readers prefer live blogs because they are more objective. It’s more conversational, and feels more real, not like a script people are reading off.
– It is convenient! People are following a news story from beginning to end, on a single page without having to leave their computer screen.
-Live updates are quick! The study found that publishing updates take every 20 minutes for six hours straight.
– They are likely to include readers’ tweets as opposed to comments at the bottom. I think this is really smart. Social media is really popular, so to incorporate that into live blogging probably helps make live blogs more popular and like-able for readers.
What are the negatives of live blogging?
– One of the study conductors from City University, Dr. Neil Thurman, is quoted making the following statement on live blogging: “Live blogs provide this ‘news-at-work’ audience with what they’re looking for: regular follow-up information on breaking news in ‘bite-sized nuggets’ which they can read – as several readers told us – while they are supposed to be working.” The bit that made a point of live blogging being potentially negative was in the end of this statement, “while they are supposed to be working”. Since live blogs are more popular, are they distracting workers more than usual? Are live blogs blurring the lines between work and leisure? Potentially!
– The fact that there are such quick updates leaves the chance for hasty, and not as thorough or detailed information.
– Being on a computer screen can be bounding. You might not be reporting all the value you could be receiving from reporting on the spot.
Based on this article and study, positives seem to out-weigh the negatives for live blogging! To me, personally, if I were a journalist I would invest my time in creating a live news blog. It seems like a great and fun way to report information, and to get your writing out there in a popular form of media. Or if I was someone who was super interested in live news, I would definitely follow a live blog. Live blogging looks to be great advancement in media, so if you intend to participate make sure to keep up and blog on!