Blogging for businesses is absolutely essential. However, if you do not have any time to dedicate a lot of time to your blog, but still want it to be updating more frequently, then outsourcing is perfect for any business owner. There are many ways to use outsourcing. When a business owner decides to outsource, they have to either pay a person for their service or you can have a person who is very passionate about your products/services to blog for free. There is an opportunity cost between time spent blogging and time spent doing something else more productive for your business. You need to make sure that the person who is running your blog is able to stay focused and on task. You do not want to sacrifice quality on your blog. There are different risks but sometimes the rewards outweigh the risks.