Olenski, Steve. “Three Hidden Benefits of Blogging for Marketers.” Forbes. Forbes Magazine, 13 Mar. 2014. Web. 01 Apr. 2014. <http://www.forbes.com/sites/steveolenski/2014/03/13/three-hidden-benefits-of-blogging-for-marketers>
Steve Olenski mentions the myriad benefits of blogging for marketing. He mentions that there are three hidden benefits of blogging for marketers including content strategy, demographic marketing, and authority building. For content strategy, he suggests that users will often search for products and services based on reviews on blogs covering such content. For demographic targeting, the author suggests that blogging helps marketers to fine-tune their target audience by publishing articles relevant to the interests of their audience. For authority building, Olenski suggests that blogs helps individuals to establish authority among their peers and consumers. In short, Olenski does a fine job of emphasizing the benefits of blogging for marketing. For marketers, the blog is essentially web-based sales man access to anyone connected to the web.
The author also says “Last year via a study conducted by the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth revealed that 34 percent of Fortune 500 companies are now actively blogging, which represented the largest increase in the number of Fortune 500 companies currently blogging since 2008.” Thus, blogging has seen a recent surge among the most successful companies in the U.S.