Emerson, F. Melissa. “Blogging to Build Your Business” New York Times. New York Times Company. Jun 22, 2012. Web. Mar 20, 2014. <http://boss.blogs.nytimes.com/2012/06/22/blogging-to-build-your-business/?_php=true&_type=blogs&_r=0>
This article provides insight from a professional blogger. It’s a general how-to article with real life examples and personal opinions from someone who has already been successful at blogging. He explains how he personally became popular and successful and then goes on to offer tips and suggestions. This article is useful because it pays particular attention to the social aspect of blogging- the importance of viewers and the importance of establishing a community with other bloggers.