Plangger, Kirk. “The Power of Popularity: How the Size of a Virtual Community Adds to Firm Value.” Journal of Public Affairs (14723891) 12.2 (2012): 145-53. Print.
Consumers are using social media to talk about products. This article is about marketers using social media to gain brand popularity and increase consumer loyalty. The types of social media studied include Twitter and Facebook. This research study concluded that there is positive correlation between social media investment and firm value. A part of my thesis statement argues that participating in social media platforms can increase the popularity of a blog. This article is an example of large brand name companies using social media to gain popularity; therefore this concept can be applied to a blogger using social media to increase readership.