Warner, Janine. “Writing a Good Blog.” For Dummies. Wiley and Sons, 2014. Web.
Warner runs over a few of the ways blogs are utilized at the individual level–they can be personal diaries or impersonal subject blogs reaching out to a particular audience. Either way, they differ from professional writing because of their often informal tone. She offers a few basic tips to gain a readership. This can be done by developing a unique writing voice, writing posts that people want to read, and utilizing social media the right way. Of course, since this is “for dummies”, Warner gives a very broad overview without delving into specifics on how aspiring bloggers can gain a following. Still, it’s a great starting point for someone with minimal understanding on how the blogosphere works.