Critical Analysis of Blogging in PR

Kent, Michael L. “Critical Analysis of Blogging in Public Relations.” University of Oklahoma. Science Direc, n.d. Web. 07 Mar. 2014. <http://facultystaff.ou.edu/K/Michael.L.Kent-1/PDFs/Kent_Blogging_2008.pdf&gt;.

This article analyzes the functions of a blog and its positive/negative effects in the world of public relations.  It also analyzes how PR firms can utilize blogs in order to help their company grow and expand. It gives me useful information and helpful quotes to back up my thesis.  Also, since it is a well analyzed paper that means it will assist to the credibility of my thesis.  I will use this article in order to further explain how blogs assist PR firms in expanding their follower base and creating a better image for themselves and for their clients

 

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