Eridon, Corey. “The Benefits of Blogging: Why Businesses Do It, and You Should Too.” Hubspot. Hubspot Inc. Nov 3, 2013. Web. Mar 1, 2014. <http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht>
While this isn’t necessarily an article, I found it very useful because it focused on why businesses might need or benefit from blogging. This article also not only speaks on why blogging helps businesses it but it also offers some advice on how to blog to help. This article points out that businesses can gain more traffic, potential customers, and credibility. First, hee outlines traffic; a business blog can attract people simply by the tagging system. By blogging about things that vaguely have to do with a product or service, they could gain traffic to their blog. Once there is traffic to the blog, these people may share it with others or they may become interested in the blog and eventually become a customer. To attract these people, Eridon suggests putting “call-to-action” buttons and ads on the blog that offer free items. They may give their information to a website to redeem the free item; this allows for a mailing list where a person may be convinced to buy from the business. By blogging and having a seemingly more personable website that where customers can ask questions or make comments about information provided, the website gains more credibility. Customers see information about the item/service as well as feedback and support from the blog makers and they see that the business is interactive and legitimate.