Vanderbeek, Emily. “The 4 Rules of Highly Successful Bloggers.” Zocko. Independent Fashion Bloggers, January 8, 2013. Web. 2 March 2014.
This post outlined 4 basic rules that should lead to “blopularity”: originality, imagery, PR, and persistence. Obviously, your blog should have a personal spin on it to distinguish it from others so that people actually want to read what you have to say. Pictures are also important since people like visuals–if I stumbled across a blog with just plain black text I probably wouldn’t even bother reading the whole thing. PR is necessary because people obviously have to know your blog exists if they’re going to read it. Persistence is key for bloggers since they are unlikely to find success overnight.