Eridon, Corey. “The Benefits of Blogging: Why Businesses Do It, and You Should Too”. Inbound Hub. 6 November 2013. http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht
This article explores the reasons why businesses should have blogs and why it is important to have one. It is not a conventional article, however, because this article comes from a blog. It shows the many reasons and steps on how to make your business more successful through the use of blogging, social media, and ads. By using blogs, it allows any stranger/visitor who is not known of your business to explore your blog. Then to convert these visitors into leads is by getting them to join in a free trial offer of any product or service you offer. Then the next step would be to convert them into a customer. If the visitor loved the free trial, they might be tempted into to keep buying products or services from your business. Then by luring them into events and prizes, these customers will become promoters of your product. This source is a perfect example on why businesses should use blogging as a tool to enhance their sales performance. It is a guide on to successfully convert strangers to customers then to promoters of your company. This saves marketing costs and allows you to have people advertise your business for free. This is such a great article and I will definitely use it in my final paper.