This article that I found on thenextweb.com explains the growing effects that fashion bloggers have within the industry. It explains that fashion blogging has moved beyond being a hobby, but has turned into a business for many passionate bloggers. Companies PR teams are creating a closer relationship to fashion bloggers in order to receive exposure the bloggers various followers. This article gives a slight look into how important it is fore relationships to form between fashion brands and bloggers. Also, this article provides insight to the perks that many bloggers receive from brands who are interested in being featured in one of their blog such as tickets to Fashion Week shows and free clothing.