One of the blogs I have chosen to follow on Bloglovin’ is Refinery29, a blog that is one of my absolute favorites and I will take any opportunity to tell everyone about it. Refinery29 is a lifestyle, fashion, pop culture, shopping blog that launched in 2005 with only $5,000. Today, the blog receives 30 million unique visitors per year. Above the fold, Refinery29 boasts their logo, icons which link to their different social media profiles, a search bar, “today’s hot stories,” and the different tabs, or the navigation bar, denoting the different sections and types of content you will find on the site. Refinery29 does not have an archives section on the blog. Refinery29 does not require a captcha in order to post comments on their stories. This is a collaborative or group blog as Refinery29 boasts a large editorial staff including full-time, part-time and freelance employees. Refinery29’s footer includes the usual copyright and terms and privacy information. In addition, the footer includes a company section including links to an about page, news featuring Refinery29, information about advertising, a link to a place where you can give feedback, and a link to their careers page where you can find information about current job openings. is not hosted by another site, and is therefore self-hosted. Refinery29 uses a jump to lead the reader to the full story by simply putting a link that says “read” with an arrow to signify to the reader that there is more. Refinery29 includes a lot of pingbacks. Often their stories are taken from other sources, blatantly admitting that they aren’t the New York Times when it comes to caring about breaking the news first. Rather, Refinery29 simply cares about making sure their readers know what is going on and aren’t afraid to give other sites the traffic and page views. I like that they do this because it gives a more personal feel to the voice of the blog. This is much different than other blogs who are too worried about the competition and would never post links to another blogs content. Refinery29 has a static sidebar that moves with the page when scrolling through content so that you can always see it, no matter what you are looking at. I often use Refinery29 as an example when freelancing for other publications and startups. I absolutely love what they do, how they do it and what it all looks like. In addition to their beautiful blog, they are a great example of a successful social media presence that helps to drive traffic to their site. I follow them on Facebook and Instagram and their posts are so intriguing that I rarely scroll past a post without clicking the link. Their horoscopes have become a weekly staple for me, such that I get excited for Sundays so that I can see what I’m in for that week. With all of this in mind, it’s safe to say that I would absolutely love to work for Refinery29 one day.

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One comment

  1. This sounds cool!

    I’m very into lifestyle and fashion myself. I just started using Bloglovin’ yesterday, and I love them! Did you find this blog under the fashion category? I’d love to check Refinery29 out. I’m following some fashion blogs too, including Sea of Shoes and Le Fashion.

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