Klettke, Joel. “Finding Your Brand Voice (Without Losing Your Mind).” IAcquire Finding Your Brand Voice Without Losing Your Mind Comments. Disqus, 6 Jan. 2014. Web. 24 Feb. 2014. <http://www.iacquire.com/blog/finding-your-brand-voice-without-losing-your-mind>
The topic I chose for my thesis is about blogging to develop yourself and your brand. This article is especially enlightening as far as developing the right tone and voice are concerned. The blog has an excellent layout and all the white space in the article is used effectively, allowing for an easy read. At the very top of the article is title and author, followed by a two sentence summary describing the topic of the article. This is followed by a series of rhetorical questions that the article seeks to answer. Next, the author defines tone and voice, and the importance of these two qualities for effective blogging. Instead of saying what the blogger should do to develop his/ her brand, the author describes the qualities of successful and unsuccessful blogs. Thus, he describes his topic through examples. Afterwards, the author further describes and analyzes the previously mentioned examples, providing suggestions for improving a blogger’s tone and voice. The central message of the author is that in order for a writer to develop as a blogger, he/ she must have a unique and personalized voice and tone. These two qualities are primarily determined by the writer’s purpose for blogging as well as his/ her target audience.